Case Study: EōS Fitness boosts member acquisition with RIESTER’s willpower-focused campaign

Eos Fitness boosts Meta CTR 50% and lowers acquisition cost 21% with RIESTER

Eos Fitness, a growing fitness center operator, sought to differentiate itself in a price-competitive industry by creating an emotional, brand-first message centered on inclusion and achievement. The vendor, RIESTER, was engaged to address this challenge through research, strategy, and creative services.

RIESTER developed a campaign featuring "Will," a character embodying willpower, to resonate with Eos's target audience of achievers. The solution successfully increased click-through rates on Meta by 50% while reducing the cost-per-member acquisition by 21%.

Eos Fitness