Case Study: City of El Segundo multiplies brand value with RIESTER Advertising Agency

City of El Segundo boosts CTR 5x with RIESTER

The City of El Segundo faced the challenge of rising media costs and increasing competition for its separate Hospitality & Tourism and Economic Development campaigns. With major international sporting events coming to nearby Los Angeles, the city needed a smarter, unified strategy to maximize brand exposure without increasing its budget. The vendor, RIESTER, was engaged to provide a consolidated solution using services including strategy, creative, production, and media.

RIESTER's solution was a unified campaign that positioned El Segundo as a major player in tech and innovation to sophisticated audiences visiting Southern California. The results were significant, with the vendor delivering a nearly fivefold increase in click-through rates for tourism and massive growth in website traffic and ad engagement. The economic development efforts saw improved efficiency, with key metrics rising on platforms like Google and LinkedIn while reducing costs, successfully amplifying the city's presence.

City of El Segundo