Case Study: Citizens Clean Elections Commission boosts voter engagement with RIESTER

Citizens Clean Elections Commission boosts website sessions 234% with RIESTER

The Citizens Clean Elections Commission faced a challenge where voters, frustrated by election season hostility, lacked a trusted, unbiased resource for clear election information. The vendor RIESTER developed a campaign to address this need for a simple, non-partisan guide.

RIESTER's solution was a humorous campaign highlighting daily life struggles and promoting the azcleanelections.gov website as an easy, official voting resource. This strategy dramatically increased engagement, yielding a 234% rise in website sessions and over 900,000 page views, with significant growth across all digital channels including a 654% increase from display and video ads.

Citizens Clean Elections Commission