Case Study: California Highway Patrol boosts Motorcyclist Safety Program enrollment with RIESTER

California Highway Patrol boosts Motorcyclist Safety Program enrollment 48% with RIESTER

RIESTER partnered with the California Highway Patrol to address a challenge of rising motorcycle fatalities. The customer needed to raise awareness and increase enrollment in its Motorcyclist Safety Program among riders who often overestimated their own skills.

The solution from RIESTER was a daring campaign with the message, "Prove you have the skills." This creative approach was executed across TV, outdoor, and transit advertising. The campaign successfully led to a 48% increase in enrollment for the safety program.

California Highway Patrol