Case Study: Tingley achieves 184% growth in online orders with Ridge Marketing

A Ridge Marketing Case Study

Preview of the Tingley Case Study

Tingley grows online orders 184% with Ridge Marketing

The customer, Tingley, a safety boot and apparel company, engaged the vendor Ridge Marketing to increase their online sales, reach distributors, and elevate their brand. Tingley's challenge was to grow its digital presence and e-commerce performance after over 120 years in business.

Ridge Marketing implemented a comprehensive solution including brand refinement, website redesign, SEO, SEM/PPC, and ongoing content marketing. This strategy greatly improved the website experience and search performance. As a result, Ridge Marketing achieved a 184% growth in online orders, a 131% increase in web revenue, a 47% rise in web traffic, and improved performance for over 100 keywords.


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