Case Study: The Metropolitan Transit Authority of Harris County boosts ridership and cuts call center volume with RideCo

On-demand Transit Revolutionizes Legacy Dial a Ride in Houston and Increases Ridership by 19%

The Metropolitan Transit Authority of Harris County (METRO) needed to modernize its legacy dial-a-ride service, which relied on manual call center booking and scheduling. RideCo provided a customized, fully automated on-demand transit solution to replace the old process and improve the rider experience.

With RideCo’s dynamic on-demand software and operations support, METRO launched service in Missouri City and Kashmere Gardens with in-app booking, automated dispatching, and real-time ride tracking. The program cut average wait times from 60 minutes to 10 minutes, reduced call center bookings by 66%, increased ridership by 19% to 130+ passengers per weekday, and lowered cost per passenger by 21%.

The Metropolitan Transit Authority of Harris County

Michael Andrade

Director of Paratransit Services for METRO