Case Study: High Valley Transit makes car-free rural travel a reality with Via

High Valley Transit boosts fixed-route ridership 47% with Via

High Valley Transit, a new transit agency in rural Utah, needed to create an integrated, multimodal network to make car-free travel a viable option for residents and visitors across Summit and Wasatch counties. They partnered with Via to utilize its multimodal rider app and mode assignment logic to seamlessly combine fixed-route buses, on-demand microtransit, and paratransit services.

Via's solution provided a custom algorithm that directs passengers to the most efficient mode for their trip, whether fixed-route, microtransit, or an intermodal combination. This approach resulted in a 47% year-over-year growth in fixed-route ridership and a 60% improvement in paratransit efficiency. Via's technology made cross-county travel without a private vehicle possible for the first time, with 75% of trip requests receiving a fixed-route or intermodal proposal.

High Valley Transit