Case Study: CityBus 2.0 achieves 75% private‑car‑to‑transit shift and 4.9/5 rider satisfaction with Via's on‑demand transit solution

CityBus 2.0 - Customer Case Study

CityBus 2.0 launched Brazil’s first on‑demand public transit service in Goiânia and faced the challenge of raising rider awareness and adoption for short inner‑city trips. To address this, CityBus 2.0 partnered with Via, using Via’s on‑demand transit platform and working alongside local operator HP Transportes to introduce a convenient, affordable alternative to private cars.

Via adapted its technology and operations for Goiânia—deploying a 15‑vehicle fleet, iOS/Android apps, and accessible fares (from R$2.50) while providing training, data analysis, promotions, and pricing support. The results were rapid and measurable: 15,000 riders registered in week one, 35,000 accounts to date, a 4.9/5 average rating, and more than 75% of passengers switching from private cars, prompting expansion plans and government recognition of the Via‑enabled service.

CityBus 2.0

Wederson L

CityBus 2.0