Case Study: Which? boosts leads and engagement with Riddle

Which.co.uk created a Riddle survey to ask their readers which car safety feature is essential to them

The UK consumer organization Which? faced the challenge of declining marketing returns and needed a new way to cut through the noise of digital advertising to engage existing members and generate new leads. They sought an interactive content platform to transform dull topics into engaging experiences and selected Riddle as their quiz maker solution.

Riddle provided Which? with a suite of interactive content tools, including quizzes and polls, which were easily integrated across their websites. This solution transformed static content into a highly shareable, lead-generating asset. As a result, Which? saw significant increases in lead generation and social shares, leading to a fundamental reconsideration of their entire marketing strategy to prioritize engagement.

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