Case Study: Which? achieves cost-effective lead generation with Riddle

Which? uses Riddle for cost-effective lead generation with quizzes

Which?, a leading UK consumer awareness organization, faced the challenge of a crowded media landscape and declining returns from existing marketing. They needed an interactive way to retain user attention and increase their number of leads. They turned to Riddle's quiz maker to address this.

Riddle provided the solution through lead generation quizzes, which transformed dull topics into engaging content. This approach achieved an email opt-in rate of 40 percent, over 20 times the internet average for traditional methods. The high virality of the quizzes also increased social media shares and engagement. As a result, Which? saw a significant increase in leads and underwent a fundamental reconsideration of its entire marketing strategy.

Which?

Adam Gillett

Online Engagement Manager