Case Study: Tr-ibu prequalifies potential customers with Riddle

Tr-ibu uses Riddle to prequalify potential customers

Tr-ibu, a branding consultancy, needed an effective way to distill its complex 13-week branding process into a low-touch format to prequalify leads and secure follow-up consultations with entrepreneurs. Their core challenge was transforming their deep knowledge of 12 brand archetypes into an engaging experience that would attract their busy, targeted audience.

Using Riddle’s personality quiz maker, Tr-ibu implemented a detailed 18-question "Native Branding Test." This solution was strategically designed for a professional audience and included a lead generation form that captured names, emails, and quiz responses, achieving a high opt-in rate. Riddle’s platform seamlessly sent this rich lead data to Tr-ibu’s email marketing software. The quiz’s hyper-focused and credible nature resulted in a completion rate far exceeding the typical 60% benchmark, successfully prequalifying high-quality leads for the consultancy.

Tr-ibu