Case Study: Tr-ibu prequalifies potential customers with Riddle

Tr-ibu prequalifies leads with Riddle using a quiz that drives 35-45% opt-ins

The customer, Tr-ibu, is a branding consultancy that helps entrepreneurs align their brands with specific archetypes. Their challenge was to distill their complex 13-week process into a low-touch format to prequalify leads and generate interest in one-on-one consultations. They used a personality quiz from the vendor, Riddle, to meet this challenge.

The solution implemented by Riddle was a detailed, 18-question personality test that served as a top-of-funnel experience. This Riddle quiz successfully captured lead information with a high opt-in rate and provided rich data for follow-up, resulting in a quiz completion rate significantly higher than the typical 60% benchmark for such targeted, high-value content.

Tr-ibu