Case Study: The Hair Fuel boosts leads and cuts acquisition costs with Riddle

This Riddle personality quiz by The Hair Fuel was created to guide users to their perfectly matching hair oil

The Hair Fuel, a company specializing in holistic hair health products, faced the challenge of growing its customer base and gaining a deep understanding of its community's motivations as a young business. Founder Laura Sagen turned to the vendor Riddle and its quiz maker service to move beyond traditional marketing and create engaging, interactive content to attract and learn about potential customers.

Riddle's solution was the implementation of a six-question personality quiz on The Hair Fuel's homepage. This tool captured key customer data and provided personalized advice, leading to a phenomenal 89% quiz completion rate. The results were significant, with Riddle helping The Hair Fuel generate 65-70% of its leads and reduce its customer acquisition costs by 60%.

The Hair Fuel

Laura Sagen

Founder