Case Study: The Hair Fuel boosts leads and cuts acquisition costs with Riddle

The Hair fuel uses Riddle to give their customers product recommendations

The Hair Fuel, a business focused on holistic hair health, needed to grow its customer base and gain a deeper understanding of its community's motivations without using traditional marketing. The company turned to vendor Riddle and its quiz maker to create interactive content that could attract and engage potential customers.

Riddle's solution was a six-question personality quiz that provided personalized hair advice while capturing key customer data. This strategy resulted in a phenomenal 89% quiz completion rate and generated 65-70% of all leads for The Hair Fuel. Furthermore, Riddle helped the company reduce its customer acquisition costs by 60% and build a more committed customer base with a higher retention rate.

The Hair Fuel

Laura Sagen

Founder