Case Study: Tate boosts engagement and traffic with Riddle

Tate drives 3.7 million views with Riddle

Tate, a major British art museum group, sought to make its collection more accessible and interactive for its online audience, particularly children. The challenge was to create engaging content like quizzes and games without dedicating extensive internal development resources, which was often costly and time-consuming. They turned to Riddle and its quiz maker platform for a fast and cost-effective solution.

Using Riddle's zero-coding platform, Tate's editorial team was empowered to easily create a wide variety of interactive content, including personality quizzes, polls, and surveys. This solution proved highly successful, generating 3.7 million views and 2.1 million completions across 41 pieces of content. The Riddle quizzes account for half of Tate Kids' website traffic and achieve a 22% higher time on site, with 66% of page visitors engaging with a quiz and 76% of those who start one completing it.

Tate