Case Study: Sotic reaches more users with Riddle quiz maker

Sotic uses Riddle to reach new users

Sotic, a full-service digital sports agency working with major sports brands, faced the modern marketing challenge of cutting through ad-saturated environments and ad-blockers to effectively engage fans and generate leads for their clients. To combat low engagement and high costs associated with traditional advertising and custom agency projects, they turned to the Riddle quiz maker platform for a more efficient solution.

By implementing Riddle's interactive quizzes and polls, Sotic enabled its clients to run engaging competitions with built-in lead generation. The solution was easy for their team to use, requiring no coding and little training. Riddle’s platform delivered exceptional results, with one high-profile client achieving a 55% opt-in rate for lead generation, a significant increase over traditional campaigns. This viral content also provided greater social media exposure, allowing Sotic's clients to reach new users efficiently and at a significant cost savings.

Sotic

Jonathan McConnell

Head of Digital Operations