Case Study: Sotic reaches more users and boosts engagement with Riddle

Sotic boosts fan engagement and hits a 55% opt-in rate with Riddle

Sotic, a full-service digital sports agency working with major sports brands, faced the challenge of reaching new fans and website users in an oversaturated advertising market where consumers increasingly ignore traditional ads. To reduce costs and maximize value for their clients, Sotic turned to Riddle's quiz maker platform to create interactive content.

By implementing Riddle's easy-to-use quiz maker, Sotic was able to quickly create and embed customizable quizzes for competitions and lead generation. This solution led to a significant increase in fan engagement and viral sharing on social media. One high-profile client achieved an impressive 55% opt-in rate for email collection, far exceeding the traditional online campaign average of 2%. Riddle's platform provided Sotic with a cost-efficient way to generate more insightful leads and increase their clients' social footprint.

Sotic