Case Study: Schweizer Radio und Fernsehen achieves 28,000+ years of dwell time with Riddle

Schweizer Radio und Fernsehen boosts engagement with Riddle’s 78.2% completion rate

Schweizer Radio und Fernsehen (SRF), the German-language division of Switzerland’s national public broadcaster, faced the challenge of transforming passive audiences into active participants. They needed to create engaging, brand-safe interactive content at scale that complied with strict data regulations, without relying on technical support. To meet this, SRF turned to the vendor Riddle and its interactive content platform.

By integrating Riddle into their editorial workflow, SRF's teams could quickly create various interactive formats like quizzes and polls. The solution delivered remarkable results: over 44 million quiz views and a collective 28,510 years of audience dwell time, with multi-question quizzes averaging 2 minutes and 33 seconds of engagement per user. This demonstrated that Riddle successfully helped SRF achieve deep, measurable audience engagement.

Schweizer Radio Und Fernsehen (srf)