Case Study: Saarland Hurricanes boost fan engagement and lead generation with Riddle

Saarland Hurricanes drive 70% fan engagement with Riddle

The Saarland Hurricanes, a professional American football team in Germany, faced the challenge of increasing fan engagement and growing their email marketing list while adhering to the country's strict data privacy regulations. They partnered with Riddle, using its interactive quiz maker platform to address these goals.

Riddle's solution provided GDPR-compliant quizzes, polls, and score predictors that were integrated before, during, and after games. This approach delivered exceptional results, including lead generation rates of 75-88% and an average quiz start rate of 61%. The Saarland Hurricanes successfully grew their owned marketing list and increased fan loyalty, with Riddle helping to turn engagement into measurable outcomes.

Saarland Hurricanes