Case Study: Saarland Football Association boosts fan engagement with Riddle

Saarland Football Association boosts fan engagement with Riddle: 46.9% quiz form completion and 1,610 live votes

The Saarland Football Association (SFV) sought to enhance fan engagement and generate new sponsorship revenue around its amateur cup final. They partnered with the vendor Riddle, using its quiz maker and live poll tools to create interactive marketing campaigns for both the pre-event phase and the live match day.

Riddle's solution involved a pre-event quiz to raffle tickets and collect newsletter sign-ups, achieving a high form completion rate of 46.9%. On the day, a live poll for the "Man of the Match" engaged fans via QR codes and social media, garnering 1,610 votes and creating new sponsorship visibility. The Riddle platform's ease of use and data compliance allowed the SFV to execute these ideas without straining internal resources, successfully creating new fan touchpoints and sponsorship opportunities.

Saarland Football Association (sfv)