Case Study: Minute Media boosts audience engagement with Riddle

Minute Media uses Riddle for audience engagement through quizzes

Minute Media, a London-based digital media group, sought to boost audience engagement and monetization amid intense competition for attention online. As an advertising-supported platform, they needed a way to prove high-quality engagement to their clients and increase ad revenue, turning to Riddle's quiz maker for a solution.

Riddle provided Minute Media with a suite of interactive quiz formats that created immersive, branded experiences. The solution included built-in monetization through video ads and lead generation forms. The results were highly effective, with Riddle quizzes achieving an 80-90% start rate and a 70-80% completion rate—more than double the average for passive content—demonstrating deep audience engagement and providing quantifiable metrics for their sales team.

Minute Media