Case Study: Minute Media boosts audience engagement and monetization with Riddle

Minute Media boosts quiz completion to 70–80% with Riddle

Minute Media, a digital group of premium sports and lifestyle brands, faced the challenge of boosting audience engagement and revenue in an increasingly crowded content market. As a publisher reliant on advertising, they needed a way to capture and hold reader attention to demonstrate quantifiable value to their clients. They turned to Riddle's quiz maker to address this challenge.

Riddle provided a solution with its interactive quiz maker, which Minute Media used to create sponsored quizzes that were immersive brand environments. This solution delivered impressive results, with 80-90% of page readers starting a quiz and 70-80% completing them, more than twice the average completion rate for passive content. Riddle's platform enabled Minute Media to prove high audience engagement, leading to increased ad revenue through additional impressions and video interstitial placements.

Minute Media