Case Study: Immediate Media boosts time on site by 20% with Riddle

Immediate Media boosts time on site by 20% with Riddle

Immediate Media, a publishing company with brands like History Extra, sought to enhance audience engagement and boost key metrics on its websites. To achieve this, they turned to the vendor Riddle and its quiz maker service to integrate interactive content into their editorial strategy.

Riddle's solution involved implementing a variety of quizzes, such as weekly and topical quizzes, across Immediate Media's sites. This strategy led to significant results, including a 20% increase in time on site and 15.5% more clicks on pages featuring a Riddle quiz. The deeper interaction also improved the site's SEO, with its quiz portal ranking highly for relevant search terms.

Immediate Media