Case Study: Gabriel Clemens builds a direct fan audience with Riddle

Gabriel Clemens drives 96% lead conversion with Riddle

The customer, German darts professional Gabriel Clemens, faced the challenge of connecting directly with his fans beyond Instagram's algorithm, which limited his organic reach. To build a list he controlled, he turned to the vendor Riddle and used its quiz maker platform.

Riddle's solution involved creating interactive quizzes and predictors that fans loved, which included a sign-up form for email updates. This approach delivered exceptional results for Gabriel Clemens, including a 96% lead conversion rate on quizzes and a 100% conversion rate on predictors, allowing him to build a directly-accessible, owned audience.

Gabriel Clemens