Case Study: FC 08 Homburg boosts fan engagement with Riddle

FC 08 Homburg boosts newsletter sign-ups by 19.73% with Riddle

FC 08 Homburg, a German soccer club, faced the challenge of keeping its fan base engaged with new and interactive content year-round, particularly between match days. To build deeper connections and improve fan loyalty, the club partnered with vendor Riddle and utilized its interactive content platform, including its quiz maker, to create immersive experiences.

Riddle's solution involved creating regular quizzes, polls, and score predictors that were shared via social media to drive traffic to the club's homepage. The implementation included GDPR-compliant double opt-in forms for lead generation and call-to-action buttons. The results were impressive: Riddle helped achieve a newsletter sign-up rate of 19.73%, a 28.2% click-through rate on CTAs, and a nearly 500% increase in interaction rates on Instagram content.

FC 08 Homburg