Case Study: Club Med drives bookings and lead opt-ins with Riddle quizzes

Club Med boosts opt-ins to 83% with Riddle

Club Med, a travel industry company, faced the challenge of launching a new premium resort in a competitive market. They needed a campaign that would generate buzz, drive repeat engagement, and collect quality leads beyond a typical promotion. They turned to the vendor Riddle and its quiz maker service to achieve this.

Riddle implemented a four-week interactive quiz campaign for Club Med. The solution featured eight quizzes with game mechanics and integrated lead forms. The results were highly successful, including a 72% quiz completion rate and an 83% opt-in rate for future content, which was nearly triple the industry average. This strategy from Riddle effectively built anticipation and captured valuable customer data.

Club Med