Case Study: BBC’s History Extra boosts engagement and SEO with Riddle

BBC three created a Riddle Upvote list about which “Love Actually” story their reader’s like the most

BBC History Magazine's digital home, History Extra, part of Immediate Media, sought to enhance audience engagement and boost time on its site. Partnering with Riddle's quiz maker, the publisher aimed to add an interactive element to make history more accessible and enjoyable for its readers.

By implementing a quiz-centric strategy with Riddle, History Extra created various interactive formats like weekly topical quizzes and ultimate deep-dive quizzes. This solution led to a 20% increase in time on site and a 15.5% higher click-through rate on pages featuring a Riddle quiz. The engagement also provided substantial SEO benefits, helping the site consistently rank at the top of search results for "history quiz."

BBC