Case Study: Minute Media boosts audience engagement with Riddle quizzes

90min.com (Minute Media) created this Riddle poll to ask their readers which team they want to win the Champions League

Minute Media, a digital sports and lifestyle media group, faced the challenge of capturing and retaining audience attention in an increasingly crowded content landscape to drive advertising revenue. They turned to the vendor Riddle and its quiz maker service to boost engagement through interactive content.

Riddle provided a solution with its diverse range of interactive quizzes, which were used to create immersive, sponsored content. This resulted in dramatically higher engagement, with 80-90% of page readers starting a quiz and 70-80% completing them. These metrics allowed Minute Media to prove high-quality user attention to advertisers, significantly boosting ad revenue through increased impressions and dwell time.

Minute Media