Case Study: 20 Minuten achieves 20% higher ad revenue with Riddle

20 Minuten boosts ad revenue by 20% with Riddle

20 Minuten, a Swiss media publisher, faced the challenge of transforming its passive readers into an actively engaged audience. To address this, they turned to Riddle and its interactive quiz maker to create more compelling content.

Using Riddle's platform, 20 Minuten seamlessly embedded interactive quizzes into its editorial content. This solution led to significantly higher user engagement and an average 20% increase in ad revenue on quiz pages due to longer dwell times and better ad targeting.

20 Minuten