Case Study: 1. FC Saarbrücken TT boosts live fan engagement with Riddle

1. FC Saarbrücken TT drives 460 net leads with Riddle

The customer, 1. FC Saarbrücken TT, wanted to increase audience engagement and collect leads during their hosting of a major table tennis tournament. The challenge was to effectively promote interactive content to 5,000 spectators and capture their double-opt-in email addresses. They turned to the vendor, Riddle, and used its quiz maker platform to create live quizzes, score predictors, and an MVP vote.

Riddle implemented a solution using QR codes on clap banners and the stadium jumbotron, which spectators scanned to participate. The results were 1,986 total participations, generating 970 double-opt-in confirmed leads, which represented a 48% lead completion rate. Riddle's platform helped the customer successfully engage their live audience and build a valuable mailing list from the event.

1. FC Saarbrücken TT