Case Study: Rustlers boosts fakeaway fame with Richmond & Towers

Rustlers reaches 34.7M with Richmond & Towers

The customer Rustlers faced the challenge of positioning its burgers as the ultimate "fakeaway" option to encourage people to choose them over expensive delivery apps and cooking from scratch. The vendor Richmond & Towers was tasked with sparking a national conversation to drive this key message.

Richmond & Towers created a major experiential event by transforming a space into the UK's biggest living room, hosting an immersive fakeaway experience for consumers, media, and influencers. This was supported by a news story, social campaigns, and competitions. The solution successfully generated over 12 pieces of national media coverage, reaching over 34.7 million people, and mentioned the key fakeaway message over 25 times in the press.

Rustlers