Case Study: Pukka puts its World Flavours range on the map with Richmond & Towers

Pukka reaches 70 million+ people with Richmond & Towers

The customer, Pukka, challenged Richmond & Towers to create a bold and exciting launch for its new World Flavours range of savoury pastry parcels. The goal was to capture public imagination and establish Pukka as a key innovator in the savoury pastry category through consumer PR and trade media engagement.

Richmond & Towers executed a multi-faceted campaign centered around a London pop-up event that offered product sampling, an interactive spice station, and a travel-themed photo zone. The vendor amplified this through influencer partnerships and targeted media outreach. The results included a total campaign reach of over 70 million, significant organic influencer engagement, and 53 combined media hits in both consumer and trade publications, successfully putting the new product range on the map.

Pukka