Case Study: Pukka achieves a Christmas sales spike with Richmond & Towers

Pukka launches a Christmas Number One with Richmond & Towers, driving 170 pieces and +381M reach

The customer Pukka, a food brand celebrating its 60th birthday, faced the challenge of driving relevance with a younger audience while communicating its key message of full-on flavour. The vendor Richmond & Towers was engaged to help achieve this goal.

Richmond & Towers developed a campaign centered around creating a Christmas Dinner Pie in collaboration with record-holding Christmas number one artist LadBaby. The solution included co-developing the product, creating high-impact media visuals, and teasing content across social channels. The campaign resulted in Pukka’s fastest ever NPD rate of sale, massive media coverage with 170 pieces and a reach of over 381 million, and features in major culture publications.

Pukka