Case Study: Pukka Chip Shops boosts chip shop sales with Richmond & Towers

Pukka Chip Shops drives 32% more pie sales with Richmond & Towers

The customer, Pukka Chip Shops, faced a significant challenge when nationwide lockdowns caused a sharp decline in sales for its partner fish and chip shops. These small businesses urgently needed to inform their local communities that they were open for takeaway and delivery services but lacked the social media expertise to do so effectively. Pukka enlisted Richmond & Towers to create a campaign to support these partners through the crisis.

Richmond & Towers developed a social advertising campaign featuring personalized dark ads targeted at the local communities of chip shop owners. They also provided step-by-step social media toolkits to help the businesses promote themselves. This solution resulted in a 32% uplift in pie sales during the campaign week and provided invaluable support to 50 fish and chip shops, helping them widen their customer base and drive sales.

Pukka Chip Shops