Case Study: Ocado Retail showcases its festive range with Richmond & Towers

Ocado Retail showcases festive range through 3 events with Richmond & Towers

Ocado Retail, a major online supermarket, faced the challenge of standing out in the crowded Christmas media landscape and establishing itself as the ultimate destination for festive food and drink. To address this, they engaged the food and drink PR services of Richmond & Towers to create a standout experience for key journalists and influencers.

Richmond & Towers hosted three exclusive events: an intimate dinner for top food journalists, a specialist tasting for drinks writers, and a festive feast for influencers. The solution successfully immersed attendees in Ocado's extensive product range and festive flair. The results included exceeding attendance KPIs for quality guests, securing coverage conversions in Christmas features, and strengthening relationships for the year ahead.

Ocado Retail