Case Study: Love Beets boosts nationwide sales and shopper appeal with Richmond & Towers

Love Beets reaches 270m+ opportunities with Richmond & Towers

Love Beets, a producer of branded beetroot products, faced the challenge of making their new product relevant after securing their first UK listing with Tesco. Older shoppers were receptive, but younger, health-oriented consumers viewed beetroot as outdated. They partnered with the vendor Richmond & Towers to drive relevancy and increase the product's rate of sale.

Richmond & Towers developed a fashion-inspired "Live Colourfully" campaign that positioned Love Beets as a must-have summer accessory. The solution included creating look books, gift kits, high-end recipe photography, thumb-stopping social content, and an experiential activation. This strategy generated over 270 million opportunities to see, with coverage in major national media outlets. The campaign successfully hit its sales targets in Tesco shortly after the new product launch.

Love Beets