Case Study: Great British Apples reclaims the nation’s favourite fruit spot with Richmond & Towers

Great British Apples regains No.1 fruit spot with Richmond & Towers

The customer, Great British Apples (operating as English Apples & Pears), engaged the vendor Richmond & Towers with the challenge of reinvigorating the promotion of British apples to reclaim their position as the UK's favorite fruit.

Richmond & Towers developed a cross-channel communications campaign that included a rebrand to 'Great British Apples & Pears', PR, social media, and in-store activations. The campaign successfully made apples the nation's number one fruit again and drove sales up by 21% in participating retailers, while generating mass visibility equivalent to every UK consumer seeing the campaign three times.

Great British Apples