Case Study: Flahavan’s boosts brand awareness and sales with Richmond & Towers

Flahavan’s boosts UK sales 8%+ with Richmond & Towers

Flahavan's, an Irish oat brand, faced the challenge of building brand awareness and justifying its premium price point in the competitive UK cereal market. The vendor Richmond & Towers was tasked with creating a PR and social campaign to highlight the brand's naturalness and authenticity to British consumers.

Richmond & Towers implemented a campaign that combined earned PR, paid partnerships with influencers like Alice Liveing, and social media content centered on the "Naturally Good" platform. This included creating recipes and coordinating sampling events. The results were significant, including an 8%+ uplift in sales against a declining market, over 224 million opportunities to see, and more than 5 million social media impressions.

Flahavan’s