Case Study: Estrella Damm boosts awareness and drives 7 million YouTube views with Richmond & Towers

Estrella Damm drives 7 million YouTube views in 2 months with Richmond & Towers

The customer Estrella Damm partnered with the vendor Richmond & Towers on a campaign to raise awareness of its eco-credentials and drive views for its new brand film, "Lovers." The challenge was to demonstrate the personal importance of protecting the Mediterranean Sea in order to motivate changes in consumer behavior.

Richmond & Towers executed an integrated campaign centered around a collaboration with chef Nathan Outlaw, creating a futuristic fish and chip dish to illustrate the potential consequences of inaction. The solution included media outreach, interviews, and influencer engagement. The results included 7 million YouTube views in two months, significant earned media coverage, and an overall brand awareness uplift of +8%.

Estrella Damm