Case Study: Cetaphil boosts sensitive-skin awareness and sales with Richmond & Towers

Cetaphil boosts sales 11% with Richmond & Towers

The customer Cetaphil faced the challenge of positioning itself as the go-to cleanser for sensitive skin in a fiercely competitive market. Their objective was to drive awareness, build brand trust, and accelerate sales by reinforcing their heritage and expertise. The vendor Richmond & Towers leveraged its PR consultancy and social media marketing services to address this.

Richmond & Towers implemented a solution centered on dermatologist endorsement, partnering with experts to create educational content and a social-first storytelling program. This strategy successfully increased sales with an 11% uplift in the two weeks following a key YouTube episode, while also generating significant earned media and social reach.

Cetaphil