Case Study: Brooklyn Brewery launches The Stonewall Inn IPA in the UK with Richmond & Towers

Brooklyn Brewery reaches 16 million with Richmond & Towers

Brooklyn Brewery faced the challenge of launching its purpose-driven Stonewall Inn IPA into the UK market with impact, aiming to celebrate the beer's flavor and its legacy of supporting the LGBTQ+ community. The goal was to create a culturally relevant campaign that would start conversations reaching far beyond the initial launch. They partnered with the vendor Richmond & Towers to achieve this.

Richmond & Towers executed a launch event that channeled the spirit of New York's queer culture in London, featuring a ballroom-style party with a key activist and influencer attendance. This approach, combined with targeted media outreach, secured significant coverage. The results for Brooklyn Brewery included reaching an audience of 16 million through 38 media pieces and gaining 30 unpaid influencer posts, successfully boosting the brand's profile.

Brooklyn Brewery