Case Study: Alpro boosts brand love and purchase intent with Richmond & Towers influencer marketing

Alpro lifts brand perception 89% with Richmond & Towers

Alpro, a leading plant-based food company, needed to overhaul its approach to influencer marketing to build greater brand love and loyalty. They partnered with the vendor Richmond & Towers to achieve this goal.

Richmond & Towers developed and executed a high-impact ambassador program for Alpro, rallying a diverse team of 12 authentic brand advocates. The solution successfully reached 1.7 million people and achieved double the average engagement rate. Most impressively, it resulted in an 89% uplift in brand perception and inspired 9 out of 10 consumers to say they would purchase Alpro products on their next shop.

Alpro