Case Study: Alpro boosts brand love and website traffic with Richmond & Towers

Alpro drives 230k site visits with Richmond & Towers

The customer, Alpro, faced the challenge of increasing brand closeness and love, driving online engagement, and sending traffic to its website. To achieve this, Richmond & Towers was tasked with creating a plan to align the plant-based brand with a culturally-relevant calendar moment.

Richmond & Towers executed a campaign for National Tea Day by creating a video featuring drag queens endorsing Alpro's plant-based tea, supported by a strategic social media mix. The results included talent engagement eight times higher than the industry average, 230,000 website visits against a 100,000 KPI, reaching a third of the UK population, and generating 240,000 organic TikTok views.

Alpro