Case Study: Montefarmaco OTC boosts brand awareness and CRM growth with RichClicks

Montefarmaco OTC boosts brand-related searches by 72% with RichClicks

Montefarmaco OTC, an Italian pharmaceutical company, faced the challenge of boosting engagement for various products and securing an audience for its newly launched digital magazine. The company partnered with digital marketing agency RichClicks to enhance online product communication and reach new, interested users.

RichClicks implemented an innovative, weather-based Google Ads campaign that displayed specific products based on forecasted conditions. They also created a new editorial brand, Mbenessere, which became a leading digital health magazine. This strategy resulted in a 72% increase in brand-related searches, over one million users on the magazine, and a 250% growth in CRM subscribers for Montefarmaco OTC.

Montefarmaco OTC