Case Study: Solo Marketer achieves lower-cost trading registrations in Italy with RichAds push ads

Solo Marketer lowers CPA to $45 with RichAds in 26 days

A solo marketer faced the challenge of promoting a demanding trading offer in Italy, requiring a cost per acquisition (CPA) of approximately $50 per registration. They partnered with the RichAds ad network to utilize its push ads traffic and advanced optimization tools to achieve this goal within a competitive Tier-1 geo.

RichAds implemented a push ads campaign using its Performance Mode for automatic optimization, premium traffic sources, and detailed creative testing. Over 26 days, the campaign spent $3,900 and delivered 196 million impressions. The results significantly exceeded expectations, achieving a CPA of $45.40 per registration and $121.87 per deposit, thereby beating the target CPA and acquiring 87 registrations and 32 deposits for the client.