Case Study: LeoVegas achieves 2.8 million impressions on UK iGaming offers with RichAds Telegram Ads

LeoVegas drives 2.8 million impressions with RichAds

The customer, LeoVegas, was a solo marketer looking to drive registrations for a UK iGaming offer. Their challenge was to find a fresh, high-volume advertising format with a loyal content policy for gambling to reach new audiences and gain traffic volumes. They partnered with the vendor, RichAds, to test its Telegram ads service.

RichAds implemented a campaign using its Telegram ads, which are push-style banners within Telegram mini-apps. The solution involved broad targeting with multiple creatives and a managed strategy. The results were highly successful, generating 2.8 million impressions, 196,000 clicks, and 129 registrations. This achieved a low cost per conversion of $14 and a high click-through rate of 7%, demonstrating the format's effectiveness for the LeoVegas offer.

LeoVegas