Case Study: a gambling CPA network achieves 102% ROI with RichAds push traffic

Gambling CPA Network achieves 102% ROI with RichAds

The customer, a gambling CPA network, faced the challenge of effectively monetizing push and popunder traffic for a gambling offer, as this ad format often suffers from lower quality and user retention, leading to advertisers offering significantly lower bids or rejecting it entirely. They partnered with the vendor RichAds to leverage their push notification and popunder ad services to overcome this.

RichAds implemented a solution involving meticulous campaign optimization, custom creatives, and the use of webview/PWA applications to improve user retention and traffic quality. The campaign for the BetBoom offer in Ukraine resulted in a profit of $308 from a $300 spend, achieving a 102% ROI and demonstrating the profitability of push traffic when correctly managed through RichAds.