Case Study: E-commerce Online Store achieves $0.33 CPA with RichAds Push Ads

E-commerce Online Store achieves $0.33 CPA with RichAds

The E-commerce Online Store, an online retailer of cosmetics, clothing, and household items, sought to scale its advertising beyond organic and Facebook ads. The challenge was to test a new channel and acquire leads via push notification ads, with a target cost per acquisition (CPA) of $0.50 for email and phone number submissions. To achieve this, the store partnered with the vendor RichAds.

RichAds implemented a solution that involved creating separate campaigns for mobile and desktop traffic, using push notification ads designed by their team. The vendor's account manager assisted with setup and optimization, including automated rules to blacklist underperforming traffic sources. The campaign resulted in 15,660 conversions at a CPA of $0.33, significantly surpassing the target. This success was attributed to effective creatives, a converting landing page, and the optimization efforts by RichAds.