Case Study: Oppenheimer strengthens brand awareness with The Ricciardi Group

Oppenheimer boosts time on site 50% with The Ricciardi Group

Oppenheimer, a well-established asset and wealth management firm, needed to revitalize its 150-year-old brand to establish a stronger presence within a crowded and hyper-competitive market. To address this challenge, Oppenheimer partnered with The Ricciardi Group for services including brand strategy, advertising, and creative services.

The Ricciardi Group developed a new brand strategy that highlighted Oppenheimer's innovative thinking and client-focused culture, which was brought to life in a campaign called "The Power of Oppenheimer Thinking." This campaign was executed through a national media plan in prestigious financial publications. The vendor's work drove significant engagement, resulting in a 50% longer time on site compared to the industry average and a display click-through rate that was 17 times the industry benchmark.

Oppenheimer