Case Study: Navan builds a new corporate travel benchmark with The Ricciardi Group

Navan launches quarterly Business Travel Index with The Ricciardi Group

The corporate travel and expense management company Navan faced a saturated market and sought to solidify its leadership position. To rise above the noise, it partnered with The Ricciardi Group for services including brand strategy, go-to-market planning, and advisory to launch a new proprietary data asset.

The Ricciardi Group developed the Navan Business Travel Index (BTI), a real-time data-driven resource validated by the Nasdaq economics group. This renewable marketing asset was designed to build awareness, reinforce credibility, and deliver value across Navan's business ecosystem, from investor relations to customer engagement. The solution established a new industry barometer to fuel growth.

Navan